The Real Wow Factor of a Website

The customer may be king, but he is a fickle one. Businesses all over, in every field face the same dilemma – how to entice new customers, and once tapped how to retain them. With the advent of modern technology, breaking the barriers associated with traditional markets has become simple. Customers are spoilt for choice with options too numerous to choose from.

E-commerce has taken marketing to the next level, carving a niche for itself. Digital marketing is now the next big thing in business. With an increasing number of Indians accessing the internet, the collective digital footprints are raking in huge opportunities for companies. After all, everything can now be done on the internet – right from booking tickets and making payments to online applications, petitions to the government, research, learning a new language, obtaining a degree, business transactions and the list keeps growing. It should then come as no surprise that the website is often the first impression of the company that the customer gets. As a result, companies spend a lot of their budget on digital marketing – as much as 2.5% of 2012 revenue as per US Digital Marketing Survey.

This is why a company’s website plays a key role in attracting customers. Customers judge a company based on the quality of their website, whether that’s fair or not. In a study referenced by Derek Halpern of Social Triggers, 94% of the participants rejected or mistrusted a website based on its design! This clearly highlights the importance of website designing and development. Considering the importance of a well-designed website for the success of a business, we at I Knowledge Factory Pvt. Ltd. pride ourselves at being one of the best web designing and development firms in India.

Since our inception in 2000, website designing has been our core business. We have been creating websites tailor-made to suit our clients’ requirements. We offer an array of services such as striking visuals, brand promotions, SEO consultancy, e-commerce solutions and lots more than one can imagine. We have helped more than 1000 enterprises in just a decade to radically boost their online business. Our creativity bursts at its seams as we diligently work on every aspect of the website like color, graphics, user-centered design, easy navigability and simplicity of design interaction, content, codes etc. After all, a website is the virtual representation of a company which builds a business and enhances its positive outlook.

When it comes to website designing and development, we leave no stone unturned and pull all stops to make your website effective in its outreach and aesthetically alluring. For more details, visit our website at