Importance Of Having a Website Checklist

SEO is the most talked about topic and most may be familiar with the do’s and don’ts of it. But there are still a lot of things that businesses need to concentrate on and avoid committing certain mistakes that can affect one’s website rating adversely. However before one sharpens one’s skills and understanding of Digital marketing its always good to follow some basic rules of website designing itself.

There may be several companies that provide SEO services in Pune, however not all excel in web designing and development. Out of the crowd, I-Knowledge Factory Pvt. Ltd is one such digital brandvertising company that specializes in various digital services. But since web designing has always been our core business we can never go wrong in the basics.

Just as SEO needs specialization and an SEO checklist; a similar principle for creating a website is followed here at IKF. Our competent team usually begin with a brainstorming session once we get the brief form the client. Most of the decisions on the basic look and feel and content strategy may happen at this time. One of the major contributor towards making a great website is great research. We do not proceed without a strong research where-in, we identify and recognize the best trends in the market and what needs to be done to make our clients website have a competitive edge over others.           

Defining the mood of the site at the initial stage, helps conceive the rest of the planning. The mood of the site helps decide whether the look and feel will be loud, corporate, minimalist, fun, funky etc. Colors and the overall aesthetic look of the site is decided at this stage. While deciding the layout and navigation of the site we always keep the target audience in mind.

Apart from the above, we define a specific work process and schedule that streamlines the entire project and helps us complete it well within deadlines. We always lay special emphasis on content management and consider it as one of the most important factors to make a website successful. After all the above factors fall in place, only then do we proceed with the execution.

Hence just like an SEO checklist for a website helps the SEO strategy and the results tremendously, a website design checklist assures that the end result is nothing less than the best.

Advertisements

Being Web Wise

Alpha Andromedae

Alpha Andromedae (Photo credit: Wikipedia)

Having a website is the first step towards making your presence online. However it is just the beginning of a long journey of competition and using various techniques to survive online. Digital Media is the latest and a fast growing stream and hence a website today is not only about appealing graphics and information. Creating a website is itself is a step wise strategic process; one that comprises of several factors right from the mood of your site to content management.

A web site conveys much more than an aesthetic sense and choice of graphics. It’s all about excellent content, utility, user-friendliness  UX and more. I-knowledge factory the pioneers in web designing, development and digital media follow certain protocols and in fact have a customized website designing checklist before actually creating a website. This helps the clients immensely to fulfill their core objectives of having a website with effective results.

Objective:

Deciding the objective of the web site sets the rest of the plan rolling. Whether you choose to do your website yourself or you choose to get it done from an expert it is very important that your objective is clear and you know your target audience very well. IKF defines the objective and draws on a strategy that includes several elements. Out of which knowing your audiences well can help you decide the look and feel, the choice of colors and the overall tone of your website. Hence setting an objective is one of the foundations of any web site designing checklist.

Look and Feel:

We at IKF have several brain storming sessions when it comes to planning out a workable strategy for our clients. The mood of a web site is often set at the foundation level. Whether the mood would be classy, corporate, fun, crazy, funky etc. helps decide the further look and feel. Colors and graphics are also decided at this stage.

Layout:

Deciding the layout and even the navigation from the target audience’s point of view is important. We at IKF consider the factors like how would the users want to explore the site. This helps define the navigation of the website too. Deciding the layout as per the usability is a wise way to go about it.

Content:

Content was hardly considered an important part of a websit

English: WikkaWiki's logo from the project's w...

English: WikkaWiki’s logo from the project’s website. (Photo credit: Wikipedia)

e by many web designing firms in India; until recently when people have started to realize that content is indeed a crucial element in the digital world. We believe content decides the overall intelligence and approach of the website.

Hence other factors like adding e-commerce facilities and other things can be added as per the requirement. However no matter what the requirement, we strive for perfection when it comes to designing outstanding websites for our clients.