Having a website is the first step towards making your presence online. However it is just the beginning of a long journey of competition and using various techniques to survive online. Digital Media is the latest and a fast growing stream and hence a website today is not only about appealing graphics and information. Creating a website is itself is a step wise strategic process; one that comprises of several factors right from the mood of your site to content management.
A web site conveys much more than an aesthetic sense and choice of graphics. It’s all about excellent content, utility, user-friendliness UX and more. I-knowledge factory the pioneers in web designing, development and digital media follow certain protocols and in fact have a customized website designing checklist before actually creating a website. This helps the clients immensely to fulfill their core objectives of having a website with effective results.
Deciding the objective of the web site sets the rest of the plan rolling. Whether you choose to do your website yourself or you choose to get it done from an expert it is very important that your objective is clear and you know your target audience very well. IKF defines the objective and draws on a strategy that includes several elements. Out of which knowing your audiences well can help you decide the look and feel, the choice of colors and the overall tone of your website. Hence setting an objective is one of the foundations of any web site designing checklist.
Look and Feel:
We at IKF have several brain storming sessions when it comes to planning out a workable strategy for our clients. The mood of a web site is often set at the foundation level. Whether the mood would be classy, corporate, fun, crazy, funky etc. helps decide the further look and feel. Colors and graphics are also decided at this stage.
Deciding the layout and even the navigation from the target audience’s point of view is important. We at IKF consider the factors like how would the users want to explore the site. This helps define the navigation of the website too. Deciding the layout as per the usability is a wise way to go about it.
Content was hardly considered an important part of a websit
e by many web designing firms in India; until recently when people have started to realize that content is indeed a crucial element in the digital world. We believe content decides the overall intelligence and approach of the website.
Hence other factors like adding e-commerce facilities and other things can be added as per the requirement. However no matter what the requirement, we strive for perfection when it comes to designing outstanding websites for our clients.
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