The Marketers Dilemma

What form of digital media do you use? Or how many hours in a day are you active on your computer, Smartphone, cell phone or listen to a radio while you commute? Chances are that you come across digital marketing more times than you can recollect in a day.

Simply put, digital marketing is the marketing activity done using one or more forms of electronic media.  One of the constraints of using traditional media sources is that there is no way to gauge the effectiveness of your marketing activities in real time. The lack of real time monitoring has always been a major hurdle of marketers. But with the advent of digital marketing, this is no longer the case. Digital marketing allows for real time tracking of your marketing activities so that you can gauge the effectiveness of what is being liked, read and shared in the real world and build your subsequent measures based on it.

Internet marketing is a major constituent and the best advocator of digital marketing. More channels that use digital marketing are wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, radio channels, etc.

Marketers are still circumspect about using multiple digital channels. While as a business you may be weighing the pros and cons of using digital marketing campaigns, the users in the meanwhile will be busy embracing the various digital mediums. To make the plunge or not to is not a question anymore. It is all about making the right impact on the digital market and striking a chord with your audience.

IKF is one of the leading digital marketing service providers in Pune. Their experienced team with over a decade of experience and with nearly a 1000 happy clients served in their kitty, they are ready to leapfrog your business into the digital limelight.

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Clickable markets

 Get it right with content marketing
Can you attract, engage and retain your customers just by educating them? Communication is an integral aspect of marketing and what better way to effectively communicate with your users than by providing them with relevant and valuable content. This informational exchange will help the online marketers stand in good stead. Be it a successful social media marketing drive backed with great content or making new strides with your quality content in the  SEO  realm or using effective pay-per-click campaigns, content marketing is crucial to improving your online marketing presence. And, no one understands that better than IKF, the premier internet marketing services provider in Pune.

Board the social media bandwagon
The widespread reliance of people on social media as a communication channel has paved new doorways for the marketers. As businesses, you can now engage in conversations with your customers and not just broadcast your message. Every brand is now focusing on its social media campaign that is aimed at increasing their brand’s visibility and drive more brand awareness. Social media optimization (SMO) in a broad sense caters to creating online content which is shared across the wide gamut of social networks. It is rapidly rising the ranks to become one of the most sought after internet marketing service. We, at IKF understand that the pulse of this is a viral content which will be easily shareable and rope in many more new users to your page.

Know the nuances of Search Engine Optimization (SEO)
Search Engine Optimization is the bridge between you and your targeted users. Without SEO, you’d be blindsided by your potential users. SEO ensures that your website is visible on a search engine’s organic (unpaid) search results. It’s a continual process of molding your website to reflect in the search rankings for certain key phrases. The end result is that your website is more visible and more frequently visited by your targeted customers.

These measures listed above form just the crux of all internet marketing services. How you zero in on the perfect mix and use it to your benefit will script your online success story.

Your Web Essentials

Change is inevitable! Media, in its essence has come a long way and has been constantly evolving in its approach to the audience.

Since its inception, media has been gradually altering with the changes in society. Mass media on a whole is a dais for recognizing and portraying the entire institution of our society which is structured on economic classes and lifestyles, commerce and technology, culture and religion. Online media represents a collective intellect of the human society and its changes from time to time, some for the better and some for worse. The society in general is inevitably attached to marketing media with online networking becoming a lifestyle for individuals and a necessity of sorts. Business setups today have a parallel existence through their social presence on the internet which defines them and almost everything that can possibly imbibe onto a commercial network. Advertising, communications and networking are the order of the day and it was never this easy to promote yourself and gain recognition as an individual or an entity.

IKF, a website development company based in Pune, is host to a diverse range of digital solutions and has delivered creative and successful social media and web design projects to over 600 prospective clients over the years. With more than a decade of successful experience in web design and solutions, we render exclusive Management Consulting which helps you render effective business strategies for programs enabled by creative web design. Our strong team of consultants oversee the process of marketing, sales and support services.  A well structured website today is an essential for the potential growth of an enterprise. Firms today are opting for numerous online marketing and promotion strategies. Acquiring a strong online presence is the order of the day. Most importantly online marketing and advertising are steady mediums of reaching out to the masses and how! At IKF, we take the road less travelled and through our experience we have come to realize the following perquisites of web development:


Brand Value

A major setback that concerns most of the firms these days is the amount of competition they face on an online portal. The establishment of a brand value plays a significant role in voicing the first impression of the product across to the consumer. An ideal web design and marketing plan involves all the technicalities of web design with a blend of exclusivity to it. Brand evaluation, in its essence should establish a precise understanding over what sets you apart from your better halves. The tone and vibe of the content should resonate and sync relevantly with the consumer in a structured and relevant way.

Content Requirement, Blogs and Optimization:

A large part of our work involves observing, questioning and interpreting the overall business sentiment of the product and bringing it into shape with consumer awareness and credibility.CMS or content management system plays a significant role in imbibing your requirements across to the consumer effectively and uphold the value of your product or brand online. To engage the consumers qualitatively the presence of a blog holds utmost importance and boosts your overall brand credibility vociferously. Apart from enhancing search optimization, a blog compliments a breakaway from the stagnant brand stigma and most importantly doubles up by adding character as a vocal platform for a business which the consumer can relate too. The technical advantages of hosting a blog include a stable communication platform, channeling quality content through multiple social media platforms, real time analytics and in filtering the prospective consumers.

Web Development

Every architect needs a prior sketched plan before he starts with the construction, similarly, we work on engineering the structure of your website in creative accordance to your requirements before proceeding to work on your site. Ideally, a website should reflect the nature of your business and we help in providing you with the correct professional touch for effective navigation, web design and layout. Responsive web design has given way to a lot of changes in the design industry. There is more to  responsive web designing than just arranging the layout. The design should be such that it does not affect the website when viewed in different browsers and screens. Much has been debated in creating a reactive website design, one has to decipher ways to develop the best responsive website. No matter what the industry is, a website plays a crucial role in garnering new customers. From small businesses to large corporations, a good website is the right tool to make a lasting impression on the clients. It is quite essential to have an attractive, functional, and intuitive web presence to stay ahead in competition.

Connect with us and sit back and observe the presence of your business take a steady shape online. To know more,  do have a look at our blog on and visit our website at