All roads lead to the web

Have you tried every marketing mix to boost your business except go online? Welcome to the game changing, performance marketing of going online.

Online Marketing

Online Marketing, also more commonly known as Internet Marketing refers to the use of internet by businesses for their marketing activities to reach out to their consumers. Think of all the marketing measures you often come across on the web like email marketing, search engine marketing, social media marketing, display advertisements or mobile advertising. These are all forms of online marketing. In a broader sense, online marketing can be classified in three sub-categories –  Web marketing, email marketing and social media marketing.

If you are a business, your primary focus is to use the various online marketing activities to result in a significant increase in the web traffic to your page. This is precisely what an online marketing company with their many expert services would help you achieve. The increase in web traffic doesn’t usually mandate a proportionate increase in sales. The mannerism in which a visitor is prompted to navigate to your page plays a significant part in lead conversion. The smaller nuances like this is the difference between making a sale, gaining a potential new customer or losing out on them.

IKF is one of India’s best online marketing company situated in Pune. With offices in Pune, Bangalore and even Adelaide, it is the epitome of a global digital company. If you have realized that online marketing services are crucial for your business’ success and are clueless on how to go about its implementation, you may want to reach out to any of the IKF offices. If you are still contemplating the reasons why you should make the move, here are a few more reasons why to lay your trust on IKF:

  • For assessing your online presence
  • With over 13 years of experience in understanding online business
  • Over a 1000+ (and counting) happy customers served all over the world
  • Effective online strategies that result in quality lead capture
  • Unique expertise in important facets of online marketing like Search Engine Optimization, Pay per Click Management & SEO consultancy services
  • Customized solution for your unique requirements

The Digital Influx

The prominence of ‘Digital’, a seven letter word in our lives right now is paramount. We can’t fathom to live cut off the digital grid in this social age.

According to KPMG – FICCI Report on Media & Entertainment Industry, digital marketing is slated to witness a staggering compound annual growth rate (CAGR) of 32% till 2017. The numbers speak for themselves. These are great projections for any digital marketing company. There is a lot riding on the online enhancements of these marketers. It is upon these digital marketing agencies that the onus lies to create a business’ successful online presence . From attracting new customers to your website to increase traffic or to create and manage your social networking websites, there are many roles that these companies have to smartly fill.

I Knowledge Factory Pvt. Ltd. is a premier digital marketing company situated in Pune. The horde of services offered by IKF and their vast experience of over 13 years in the digital field easily sets them apart from the competitors in the country. From social media marketing to Pay Per Click campaigns and Search Engine Marketing, the company has every types of services to cater to a business’ needs.

Social Media Marketing
There is no better way to connect with your customers than by engaging with them via your social media channels. A strong social presence of a company can result in wonders for the company’s image. Striking a chord with your audience by creating strong message driven campaigns which prompt the user to share the content is the modern twist in ‘word-of-mouth’ marketing. There are millions of users who login to social websites like Facebook, LinkedIn, Twitter, YouTube, Pinterest or Tumbler multiple times in a day. Imagine the snowball effect a well driven social campaign can have on your brand’s presence. At IKF, a dedicated team of social media experts will help you reap in the benefits of  Social Media Marketing.

Search Engine Marketing
Search Engine Marketing (SEM) is one of the most potent tools to effectively promote your website. This paid form of website  promotion on popular search engines like Google, Bing, etc. results in quick traffic, works wonders in lead generation and results in a greater ROI than the other traditional measures of advertisements. Some of IKF’s unique SEM offerings are as follows:

  • Site Review & Assessment
  • Link Analysis Reporting
  • Keyword Research and Analysis
  • Editing & Optimization of Landing Pages & Sub-Pages
  • Search Engine Hand Submission
  • Search Engine Ranking Monitoring
  • Competition Ranking Reports
  • Content Creation and Copywriting
  • SEO Technical Development
  • Sitemap Creation
  • Link Building
  • Social Media Bookmarking and Linking
  • Analytics and Ongoing Analysis

Pay Per Click (PPC) 

Pay Per Click is another handy online marketing tool that results in quick traffic with a better ROI. You only pay for the advertisement that has been clicked upon meaning that a user has watched it indeed. You are not wasting revenue by shelling out money based on an approximate reach of users which may be inaccurate like most predictions. With IKF’s expertise, you can use this medium of advertisement to effectively increase your customer base with users who are seeking out a product like yours and didn’t know about your company yet. This and more comes at a much lower cost with the effective use of PPC.

This is just the tip of the iceberg. The ways in which you can use the digital media effectively for your business relies heavily on your wise pick of a digital marketing company that is familiar with the medium. So, pick wise and get digitalized!