Being Web Wise

Alpha Andromedae

Alpha Andromedae (Photo credit: Wikipedia)

Having a website is the first step towards making your presence online. However it is just the beginning of a long journey of competition and using various techniques to survive online. Digital Media is the latest and a fast growing stream and hence a website today is not only about appealing graphics and information. Creating a website is itself is a step wise strategic process; one that comprises of several factors right from the mood of your site to content management.

A web site conveys much more than an aesthetic sense and choice of graphics. It’s all about excellent content, utility, user-friendliness  UX and more. I-knowledge factory the pioneers in web designing, development and digital media follow certain protocols and in fact have a customized website designing checklist before actually creating a website. This helps the clients immensely to fulfill their core objectives of having a website with effective results.


Deciding the objective of the web site sets the rest of the plan rolling. Whether you choose to do your website yourself or you choose to get it done from an expert it is very important that your objective is clear and you know your target audience very well. IKF defines the objective and draws on a strategy that includes several elements. Out of which knowing your audiences well can help you decide the look and feel, the choice of colors and the overall tone of your website. Hence setting an objective is one of the foundations of any web site designing checklist.

Look and Feel:

We at IKF have several brain storming sessions when it comes to planning out a workable strategy for our clients. The mood of a web site is often set at the foundation level. Whether the mood would be classy, corporate, fun, crazy, funky etc. helps decide the further look and feel. Colors and graphics are also decided at this stage.


Deciding the layout and even the navigation from the target audience’s point of view is important. We at IKF consider the factors like how would the users want to explore the site. This helps define the navigation of the website too. Deciding the layout as per the usability is a wise way to go about it.


Content was hardly considered an important part of a websit

English: WikkaWiki's logo from the project's w...

English: WikkaWiki’s logo from the project’s website. (Photo credit: Wikipedia)

e by many web designing firms in India; until recently when people have started to realize that content is indeed a crucial element in the digital world. We believe content decides the overall intelligence and approach of the website.

Hence other factors like adding e-commerce facilities and other things can be added as per the requirement. However no matter what the requirement, we strive for perfection when it comes to designing outstanding websites for our clients.


The Basics of Web Designing

There is much more to designing a website than technical aspects such as coding and new layouts. In order to create a successful and profitable website, a proper plan must be designed and executed.

A website is the virtual window of your business. The first step while planning for the website design is to determine the aspects that can be viewed on the webpage. Based on your requirement you can create a website to build your brand name, provide an online application or sell your products and services. After deciding on the purpose of your website, you can go ahead and design a website based on your business goal. There are several well-known companies that provide web design services. Mentioned below are some pointers that will assist you in choosing the best design for your website.

website designing India

  • Designing the Site Based on Your Purpose
    Before designing a website, you should determine the budget, so that you don’t have to spend a lot. Also determine if your website will be a long term or a short-term project to promote your business or product. In long-term webpage, you may have to design places to allow new content and updates to go into the site. On the other hand, in short-term strategy, you just need to make sure that the website contains all the necessary information. Based on your site’s preference the designer should be informed of the site’s design and purpose, accordingly.
  • Incorporating Your Marketing Strategy
    While designing incorporate details of your marketing strategy such as your target audience and planned method to promote the website. Once the site has been designed, include the codes and keywords that will help improve your website’s ranking.
  • Clean and Captivating Layout
    Your website’s layout should reflect your business strategy and be user-friendly. It should be designed to attract your target audience. Keeping your website simple which has easy navigation and is usable for the viewers will garner more users. Having a sitemap will make it easier for users to navigate through your site, in case you are planning on a larger site. You can also incorporate responsive website designing techniques to make your website more attractive. Search Engine Optimization (SEO) is also a good strategy that can be used while designing a website. This will help direct traffic to your website and enhance your ranking in search engines.

These were some methods that should be kept in mind in order to direct maximum traffic to your website. Responsive website designing is the current trend, these days to create attractive websites. You can also use social media strategy to drive traffic to your site.