PPC Management

Having a website today is not sufficient as a website that is not optimized for a search engine yields literally no results. Having all the digital media services associated with your website in place has become the order of the day. Right from the basic SEO to PPC, one should incorporate everything that can make ones website the most top ranked website in the competition.

Out of all the digital services, Pay Per Click also known as PPC is not so well known to many. There needs to be more information and knowledge as far as PPC is concerned. Given this scenario, one should put in a lot of research before hiring any company for PPC management. Only the best Digital media companies should be hired when it comes to something as crucial as PPC management. IKF is a leading Digital Media services company and we render the best digital services as we have dedicated resources that will look after you all your digital needs.

So what exactly is PPC? It is quite a complex and iterative service. When we start on any PPC account management we usually start with what problems do we have to address right at this moment? Research has proved that internet surfers click on paid search more often than any other form of digital advertising. Pay per click marketing primarily revolves around keywords. IKF’s PPC campaign management services follow all the winning strategy of a through keyword research, grouping and organization of the same. These three are key to creating highly successful, winning Adwords campaigns.

Thus PPC Management includes all the above and many more crucial factors that need to be taken into consideration. IKF, a pioneer in the same and other digital services can make a winning campaign for you. For more information log on to http://www.ikf.co.in


Make Your Web Presence a Success

In today’s market, the key mantra is to be noticed to sell. Keeping this in mind, it is essential to adapt strategies that will boost your business and make your success a reality.

I Knowledge Factory, India is a professional digital media solutions company that offers some of the best services. We specialize in designing creative and scalable interactive websites that garner the maximum leads. We create state-of-the-art customized web design according to the clients’ choices and requirements. Offering quality services with a personal touch, our websites are second to none in the market. Our features include the latest design tools and website technologies that will help bring the desired result. Up-to-date in our work, we deliver optimum results in a short period.

web presenceA quality web design is a valuable investment which will generate high ROI. It helps establish a strong online presence in today’s competitive world. Building a website around the brand with professional design will make it stand apart from competitors. The website will also have longevity due to its uniqueness and proper planning.

We understand that just like an individual, each website has its own style, personality, and requirements. Hence we offer custom website design that suits your needs and budget. With the right tools and strategy, our dedicated team of professionals uses proven techniques to develop customized web applications for any business, regardless of size. We also provide an array of website designing services apart from SEO, PPC, and social media marketing to help any individual or new business to enhance their presence online.

If you are looking for an affordable, professional, and reliable company, then look no further. Contact us for a custom website design and enhance your web presence. With our every possible attempt and effort you can avail proper recognition and growth in the market.

Know What is Right for Your Website

With a number of websites storming the Internet, it is essential to know the right method to stay ahead and get noticed.

Looking at the current scenario it can be a tough call on what to select – SEO or PPC. With a number of companies boasting about their SEO services, it can be quite difficult when it comes to choosing one. IKF is a professional digital marketing and SEO and PPC consultant in India. As one of the best SEO consultants in India, we have the dedication, experience, and expertise to develop successful and profitable internet marketing campaigns to make your brand a success.
SEO or PPCWe, at IKF, strive to provide you with the best solutions that help you gain an upper hand over your competitors. Our core team applies expert Search Engine Optimization and web usability factors to every site we build or re-engineer. We also apply techniques, through our landing page optimization, that ensure high conversion rates. We offer consulting in SEO services, PPC management, pay per click, digital marketing, online public relations, social media and mobile application development, to drive relevant, quality traffic to your website.

With more than 10 years of experience in the industry, we have long track record of success and experience in pure online activities. We focus on providing long-term solutions with the innovative use of our experts’ strength and mastery in this arena.  We provide you with an unparalleled degree of personalized services. Our specialists work directly with your company and provide feedback for the SEO and PPC management process. Our SEO professionals deliver targeted traffic to your website and provide the opportunity to limelight your most appealing products and services that will result in conversion lead generation and increased sales.

Get in touch with us and we will help you on what to select – SEO or PPC. Dedicated to meet your online visibility needs, we help you derive high return on investment and stay ahead in competition.

Importance Of Having a Website Checklist

SEO is the most talked about topic and most may be familiar with the do’s and don’ts of it. But there are still a lot of things that businesses need to concentrate on and avoid committing certain mistakes that can affect one’s website rating adversely. However before one sharpens one’s skills and understanding of Digital marketing its always good to follow some basic rules of website designing itself.

There may be several companies that provide SEO services in Pune, however not all excel in web designing and development. Out of the crowd, I-Knowledge Factory Pvt. Ltd is one such digital brandvertising company that specializes in various digital services. But since web designing has always been our core business we can never go wrong in the basics.

Just as SEO needs specialization and an SEO checklist; a similar principle for creating a website is followed here at IKF. Our competent team usually begin with a brainstorming session once we get the brief form the client. Most of the decisions on the basic look and feel and content strategy may happen at this time. One of the major contributor towards making a great website is great research. We do not proceed without a strong research where-in, we identify and recognize the best trends in the market and what needs to be done to make our clients website have a competitive edge over others.           

Defining the mood of the site at the initial stage, helps conceive the rest of the planning. The mood of the site helps decide whether the look and feel will be loud, corporate, minimalist, fun, funky etc. Colors and the overall aesthetic look of the site is decided at this stage. While deciding the layout and navigation of the site we always keep the target audience in mind.

Apart from the above, we define a specific work process and schedule that streamlines the entire project and helps us complete it well within deadlines. We always lay special emphasis on content management and consider it as one of the most important factors to make a website successful. After all the above factors fall in place, only then do we proceed with the execution.

Hence just like an SEO checklist for a website helps the SEO strategy and the results tremendously, a website design checklist assures that the end result is nothing less than the best.

Being Web Wise

Alpha Andromedae

Alpha Andromedae (Photo credit: Wikipedia)

Having a website is the first step towards making your presence online. However it is just the beginning of a long journey of competition and using various techniques to survive online. Digital Media is the latest and a fast growing stream and hence a website today is not only about appealing graphics and information. Creating a website is itself is a step wise strategic process; one that comprises of several factors right from the mood of your site to content management.

A web site conveys much more than an aesthetic sense and choice of graphics. It’s all about excellent content, utility, user-friendliness  UX and more. I-knowledge factory the pioneers in web designing, development and digital media follow certain protocols and in fact have a customized website designing checklist before actually creating a website. This helps the clients immensely to fulfill their core objectives of having a website with effective results.


Deciding the objective of the web site sets the rest of the plan rolling. Whether you choose to do your website yourself or you choose to get it done from an expert it is very important that your objective is clear and you know your target audience very well. IKF defines the objective and draws on a strategy that includes several elements. Out of which knowing your audiences well can help you decide the look and feel, the choice of colors and the overall tone of your website. Hence setting an objective is one of the foundations of any web site designing checklist.

Look and Feel:

We at IKF have several brain storming sessions when it comes to planning out a workable strategy for our clients. The mood of a web site is often set at the foundation level. Whether the mood would be classy, corporate, fun, crazy, funky etc. helps decide the further look and feel. Colors and graphics are also decided at this stage.


Deciding the layout and even the navigation from the target audience’s point of view is important. We at IKF consider the factors like how would the users want to explore the site. This helps define the navigation of the website too. Deciding the layout as per the usability is a wise way to go about it.


Content was hardly considered an important part of a websit

English: WikkaWiki's logo from the project's w...

English: WikkaWiki’s logo from the project’s website. (Photo credit: Wikipedia)

e by many web designing firms in India; until recently when people have started to realize that content is indeed a crucial element in the digital world. We believe content decides the overall intelligence and approach of the website.

Hence other factors like adding e-commerce facilities and other things can be added as per the requirement. However no matter what the requirement, we strive for perfection when it comes to designing outstanding websites for our clients.

Digital Marketing the IKF way

Given the penetration of the internet today and its eventual application in the future, the role that the virtual world plays in driving business is gigantic. Having stated this, it would be an understatement to say that investing in digital marketing is prudent. Whether to have a global reach or to direct prospects towards your website, an online presence helps you to achieve your goal.

I Knowledge Factory (iKF) has mastered the science of digital marketing ages ago. At iKF, we understand that an effective digital marketing strategy entails SEO services, social media marketing, internet marketing & research services, PPC / paid inclusion and internet campaigns.

SEO Services: Our SEO experts ensure that your website catches the attention of online users. We provide you services like keyword research, link building, article submission, interlinking, meta-tags generation, and lots more to bring your website to the first page of major search engines.

Social Media Marketing (SMM): Our team of highly skilled professionals understands your business and come up with an effective strategy tailor-made just for you. Our online marketing plan helps to enhance your reputation in some of the top social media websites.

Internet Marketing & Research Services: Our experts survey the market and come up with the best alternatives for you to gain an advantage over your competitors in online marketing.

Pay Per Click (PPC) Management Services: We craft PPC advertisements that lure the audience to visit your website and thus generate quality traffic to your website.

Internet Campaigns: We offer a wide range of services to give you an edge over your competitors and enhance your brand image. We facilitate thorough research and analysis while being keeping a tab on your competitors and their activities.

You can get more information about iKF at http://www.ikf.co.in.

The Basics of Web Designing

There is much more to designing a website than technical aspects such as coding and new layouts. In order to create a successful and profitable website, a proper plan must be designed and executed.

A website is the virtual window of your business. The first step while planning for the website design is to determine the aspects that can be viewed on the webpage. Based on your requirement you can create a website to build your brand name, provide an online application or sell your products and services. After deciding on the purpose of your website, you can go ahead and design a website based on your business goal. There are several well-known companies that provide web design services. Mentioned below are some pointers that will assist you in choosing the best design for your website.

website designing India

  • Designing the Site Based on Your Purpose
    Before designing a website, you should determine the budget, so that you don’t have to spend a lot. Also determine if your website will be a long term or a short-term project to promote your business or product. In long-term webpage, you may have to design places to allow new content and updates to go into the site. On the other hand, in short-term strategy, you just need to make sure that the website contains all the necessary information. Based on your site’s preference the designer should be informed of the site’s design and purpose, accordingly.
  • Incorporating Your Marketing Strategy
    While designing incorporate details of your marketing strategy such as your target audience and planned method to promote the website. Once the site has been designed, include the codes and keywords that will help improve your website’s ranking.
  • Clean and Captivating Layout
    Your website’s layout should reflect your business strategy and be user-friendly. It should be designed to attract your target audience. Keeping your website simple which has easy navigation and is usable for the viewers will garner more users. Having a sitemap will make it easier for users to navigate through your site, in case you are planning on a larger site. You can also incorporate responsive website designing techniques to make your website more attractive. Search Engine Optimization (SEO) is also a good strategy that can be used while designing a website. This will help direct traffic to your website and enhance your ranking in search engines.

These were some methods that should be kept in mind in order to direct maximum traffic to your website. Responsive website designing is the current trend, these days to create attractive websites. You can also use social media strategy to drive traffic to your site.