The Digital Influx

The prominence of ‘Digital’, a seven letter word in our lives right now is paramount. We can’t fathom to live cut off the digital grid in this social age.

According to KPMG – FICCI Report on Media & Entertainment Industry, digital marketing is slated to witness a staggering compound annual growth rate (CAGR) of 32% till 2017. The numbers speak for themselves. These are great projections for any digital marketing company. There is a lot riding on the online enhancements of these marketers. It is upon these digital marketing agencies that the onus lies to create a business’ successful online presence . From attracting new customers to your website to increase traffic or to create and manage your social networking websites, there are many roles that these companies have to smartly fill.

I Knowledge Factory Pvt. Ltd. is a premier digital marketing company situated in Pune. The horde of services offered by IKF and their vast experience of over 13 years in the digital field easily sets them apart from the competitors in the country. From social media marketing to Pay Per Click campaigns and Search Engine Marketing, the company has every types of services to cater to a business’ needs.

Social Media Marketing
There is no better way to connect with your customers than by engaging with them via your social media channels. A strong social presence of a company can result in wonders for the company’s image. Striking a chord with your audience by creating strong message driven campaigns which prompt the user to share the content is the modern twist in ‘word-of-mouth’ marketing. There are millions of users who login to social websites like Facebook, LinkedIn, Twitter, YouTube, Pinterest or Tumbler multiple times in a day. Imagine the snowball effect a well driven social campaign can have on your brand’s presence. At IKF, a dedicated team of social media experts will help you reap in the benefits of  Social Media Marketing.

Search Engine Marketing
Search Engine Marketing (SEM) is one of the most potent tools to effectively promote your website. This paid form of website  promotion on popular search engines like Google, Bing, etc. results in quick traffic, works wonders in lead generation and results in a greater ROI than the other traditional measures of advertisements. Some of IKF’s unique SEM offerings are as follows:

  • Site Review & Assessment
  • Link Analysis Reporting
  • Keyword Research and Analysis
  • Editing & Optimization of Landing Pages & Sub-Pages
  • Search Engine Hand Submission
  • Search Engine Ranking Monitoring
  • Competition Ranking Reports
  • Content Creation and Copywriting
  • SEO Technical Development
  • Sitemap Creation
  • Link Building
  • Social Media Bookmarking and Linking
  • Analytics and Ongoing Analysis

Pay Per Click (PPC) 

Pay Per Click is another handy online marketing tool that results in quick traffic with a better ROI. You only pay for the advertisement that has been clicked upon meaning that a user has watched it indeed. You are not wasting revenue by shelling out money based on an approximate reach of users which may be inaccurate like most predictions. With IKF’s expertise, you can use this medium of advertisement to effectively increase your customer base with users who are seeking out a product like yours and didn’t know about your company yet. This and more comes at a much lower cost with the effective use of PPC.

This is just the tip of the iceberg. The ways in which you can use the digital media effectively for your business relies heavily on your wise pick of a digital marketing company that is familiar with the medium. So, pick wise and get digitalized!


The Marketers Dilemma

What form of digital media do you use? Or how many hours in a day are you active on your computer, Smartphone, cell phone or listen to a radio while you commute? Chances are that you come across digital marketing more times than you can recollect in a day.

Simply put, digital marketing is the marketing activity done using one or more forms of electronic media.  One of the constraints of using traditional media sources is that there is no way to gauge the effectiveness of your marketing activities in real time. The lack of real time monitoring has always been a major hurdle of marketers. But with the advent of digital marketing, this is no longer the case. Digital marketing allows for real time tracking of your marketing activities so that you can gauge the effectiveness of what is being liked, read and shared in the real world and build your subsequent measures based on it.

Internet marketing is a major constituent and the best advocator of digital marketing. More channels that use digital marketing are wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, radio channels, etc.

Marketers are still circumspect about using multiple digital channels. While as a business you may be weighing the pros and cons of using digital marketing campaigns, the users in the meanwhile will be busy embracing the various digital mediums. To make the plunge or not to is not a question anymore. It is all about making the right impact on the digital market and striking a chord with your audience.

IKF is one of the leading digital marketing service providers in Pune. Their experienced team with over a decade of experience and with nearly a 1000 happy clients served in their kitty, they are ready to leapfrog your business into the digital limelight.

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