The Marketers Dilemma

What form of digital media do you use? Or how many hours in a day are you active on your computer, Smartphone, cell phone or listen to a radio while you commute? Chances are that you come across digital marketing more times than you can recollect in a day.

Simply put, digital marketing is the marketing activity done using one or more forms of electronic media.  One of the constraints of using traditional media sources is that there is no way to gauge the effectiveness of your marketing activities in real time. The lack of real time monitoring has always been a major hurdle of marketers. But with the advent of digital marketing, this is no longer the case. Digital marketing allows for real time tracking of your marketing activities so that you can gauge the effectiveness of what is being liked, read and shared in the real world and build your subsequent measures based on it.

Internet marketing is a major constituent and the best advocator of digital marketing. More channels that use digital marketing are wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, radio channels, etc.

Marketers are still circumspect about using multiple digital channels. While as a business you may be weighing the pros and cons of using digital marketing campaigns, the users in the meanwhile will be busy embracing the various digital mediums. To make the plunge or not to is not a question anymore. It is all about making the right impact on the digital market and striking a chord with your audience.

IKF is one of the leading digital marketing service providers in Pune. Their experienced team with over a decade of experience and with nearly a 1000 happy clients served in their kitty, they are ready to leapfrog your business into the digital limelight.

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Clickable markets

 Get it right with content marketing
Can you attract, engage and retain your customers just by educating them? Communication is an integral aspect of marketing and what better way to effectively communicate with your users than by providing them with relevant and valuable content. This informational exchange will help the online marketers stand in good stead. Be it a successful social media marketing drive backed with great content or making new strides with your quality content in the  SEO  realm or using effective pay-per-click campaigns, content marketing is crucial to improving your online marketing presence. And, no one understands that better than IKF, the premier internet marketing services provider in Pune.

Board the social media bandwagon
The widespread reliance of people on social media as a communication channel has paved new doorways for the marketers. As businesses, you can now engage in conversations with your customers and not just broadcast your message. Every brand is now focusing on its social media campaign that is aimed at increasing their brand’s visibility and drive more brand awareness. Social media optimization (SMO) in a broad sense caters to creating online content which is shared across the wide gamut of social networks. It is rapidly rising the ranks to become one of the most sought after internet marketing service. We, at IKF understand that the pulse of this is a viral content which will be easily shareable and rope in many more new users to your page.

Know the nuances of Search Engine Optimization (SEO)
Search Engine Optimization is the bridge between you and your targeted users. Without SEO, you’d be blindsided by your potential users. SEO ensures that your website is visible on a search engine’s organic (unpaid) search results. It’s a continual process of molding your website to reflect in the search rankings for certain key phrases. The end result is that your website is more visible and more frequently visited by your targeted customers.

These measures listed above form just the crux of all internet marketing services. How you zero in on the perfect mix and use it to your benefit will script your online success story.