The Digital Influx

Posted on November 14, 2013 by IKF

The prominence of ‘Digital’, a seven letter word in our lives right now is paramount. We can’t fathom to live cut off the digital grid in this social age.

According to KPMG – FICCI Report on Media & Entertainment Industry, digital marketing is slated to witness a staggering compound annual growth rate (CAGR) of 32% till 2017. The numbers speak for themselves. These are great projections for any digital marketing company. There is a lot riding on the online enhancements of these marketers. It is upon these digital marketing agencies that the onus lies to create a business’ successful online presence . From attracting new customers to your website to increase traffic or to create and manage your social networking websites, there are many roles that these companies have to smartly fill.

I Knowledge Factory Pvt. Ltd. is a premier digital marketing company situated in Pune. The horde of services offered by IKF and their vast experience of over 13 years in the digital field easily sets them apart from the competitors in the country. From social media marketing to Pay Per Click campaigns and Search Engine Marketing, the company has every types of services to cater to a business’ needs.

Social Media Marketing
There is no better way to connect with your customers than by engaging with them via your social media channels. A strong social presence of a company can result in wonders for the company’s image. Striking a chord with your audience by creating strong message driven campaigns which prompt the user to share the content is the modern twist in ‘word-of-mouth’ marketing. There are millions of users who login to social websites like Facebook, LinkedIn, Twitter, YouTube, Pinterest or Tumbler multiple times in a day. Imagine the snowball effect a well driven social campaign can have on your brand’s presence. At IKF, a dedicated team of social media experts will help you reap in the benefits of Social Media Marketing.

Search Engine Marketing
Search Engine Marketing (SEM) is one of the most potent tools to effectively promote your website. This paid form of website promotion on popular search engines like Google, Bing, etc. results in quick traffic, works wonders in lead generation and results in a greater ROI than the other traditional measures of advertisements. Some of IKF’s unique SEM offerings are as follows:

Site Review & Assessment
Link Analysis Reporting
Keyword Research and Analysis
Editing & Optimization of Landing Pages & Sub-Pages
Search Engine Hand Submission
Search Engine Ranking Monitoring
Competition Ranking Reports
Content Creation and Copywriting
SEO Technical Development
Sitemap Creation
Link Building
Social Media Bookmarking and Linking
Analytics and Ongoing Analysis

Pay Per Click (PPC)

Pay Per Click is another handy online marketing tool that results in quick traffic with a better ROI. You only pay for the advertisement that has been clicked upon meaning that a user has watched it indeed. You are not wasting revenue by shelling out money based on an approximate reach of users which may be inaccurate like most predictions. With IKF’s expertise, you can use this medium of advertisement to effectively increase your customer base with users who are seeking out a product like yours and didn’t know about your company yet. This and more comes at a much lower cost with the effective use of PPC.

This is just the tip of the iceberg. The ways in which you can use the digital media effectively for your business relies heavily on your wise pick of a digital marketing company that is familiar with the medium. So, pick wise and get digitalized!

PPC Management

Posted on August 13, 2013 by IKF

Having a website today is not sufficient as a website that is not optimized for a search engine yields literally no results. Having all the digital media services associated with your website in place has become the order of the day. Right from the basic SEO to PPC, one should incorporate everything that can make ones website the most top ranked website in the competition.

Out of all the digital services, Pay Per Click also known as PPC is not so well known to many. There needs to be more information and knowledge as far as PPC is concerned. Given this scenario, one should put in a lot of research before hiring any company for PPC management. Only the best Digital media companies should be hired when it comes to something as crucial as PPC management. IKF is a leading Digital Media services company and we render the best digital services as we have dedicated resources that will look after you all your digital needs.

So what exactly is PPC? It is quite a complex and iterative service. When we start on any PPC account management we usually start with what problems do we have to address right at this moment? Research has proved that internet surfers click on paid search more often than any other form of digital advertising. Pay per click marketing primarily revolves around keywords. IKF’s PPC campaign management services follow all the winning strategy of a through keyword research, grouping and organization of the same. These three are key to creating highly successful, winning Adwords campaigns.

Thus PPC Management includes all the above and many more crucial factors that need to be taken into consideration. IKF, a pioneer in the same and other digital services can make a winning campaign for you. For more information log on to http://www.ikf.co.in

Digital Marketing the IKF way

Posted on May 18, 2013 by IKF

Given the penetration of the internet today and its eventual application in the future, the role that the virtual world plays in driving business is gigantic. Having stated this, it would be an understatement to say that investing in digital marketing is prudent. Whether to have a global reach or to direct prospects towards your website, an online presence helps you to achieve your goal.

I Knowledge Factory (iKF) has mastered the science of digital marketing ages ago. At iKF, we understand that an effective digital marketing strategy entails SEO services, social media marketing, internet marketing & research services, PPC / paid inclusion and internet campaigns.

SEO Services: Our SEO experts ensure that your website catches the attention of online users. We provide you services like keyword research, link building, article submission, interlinking, meta-tags generation, and lots more to bring your website to the first page of major search engines.

Social Media Marketing (SMM): Our team of highly skilled professionals understands your business and come up with an effective strategy tailor-made just for you. Our online marketing plan helps to enhance your reputation in some of the top social media websites.

Internet Marketing & Research Services: Our experts survey the market and come up with the best alternatives for you to gain an advantage over your competitors in online marketing.

Pay Per Click (PPC) Management Services: We craft PPC advertisements that lure the audience to visit your website and thus generate quality traffic to your website.

Internet Campaigns: We offer a wide range of services to give you an edge over your competitors and enhance your brand image. We facilitate thorough research and analysis while being keeping a tab on your competitors and their activities.

You can get more information about iKF at http://www.ikf.co.in.