Your Web Essentials

Change is inevitable! Media, in its essence has come a long way and has been constantly evolving in its approach to the audience.

Since its inception, media has been gradually altering with the changes in society. Mass media on a whole is a dais for recognizing and portraying the entire institution of our society which is structured on economic classes and lifestyles, commerce and technology, culture and religion. Online media represents a collective intellect of the human society and its changes from time to time, some for the better and some for worse. The society in general is inevitably attached to marketing media with online networking becoming a lifestyle for individuals and a necessity of sorts. Business setups today have a parallel existence through their social presence on the internet which defines them and almost everything that can possibly imbibe onto a commercial network. Advertising, communications and networking are the order of the day and it was never this easy to promote yourself and gain recognition as an individual or an entity.

IKF, a website development company based in Pune, is host to a diverse range of digital solutions and has delivered creative and successful social media and web design projects to over 600 prospective clients over the years. With more than a decade of successful experience in web design and solutions, we render exclusive Management Consulting which helps you render effective business strategies for programs enabled by creative web design. Our strong team of consultants oversee the process of marketing, sales and support services.  A well structured website today is an essential for the potential growth of an enterprise. Firms today are opting for numerous online marketing and promotion strategies. Acquiring a strong online presence is the order of the day. Most importantly online marketing and advertising are steady mediums of reaching out to the masses and how! At IKF, we take the road less travelled and through our experience we have come to realize the following perquisites of web development:

 

Brand Value

A major setback that concerns most of the firms these days is the amount of competition they face on an online portal. The establishment of a brand value plays a significant role in voicing the first impression of the product across to the consumer. An ideal web design and marketing plan involves all the technicalities of web design with a blend of exclusivity to it. Brand evaluation, in its essence should establish a precise understanding over what sets you apart from your better halves. The tone and vibe of the content should resonate and sync relevantly with the consumer in a structured and relevant way.

Content Requirement, Blogs and Optimization:

A large part of our work involves observing, questioning and interpreting the overall business sentiment of the product and bringing it into shape with consumer awareness and credibility.CMS or content management system plays a significant role in imbibing your requirements across to the consumer effectively and uphold the value of your product or brand online. To engage the consumers qualitatively the presence of a blog holds utmost importance and boosts your overall brand credibility vociferously. Apart from enhancing search optimization, a blog compliments a breakaway from the stagnant brand stigma and most importantly doubles up by adding character as a vocal platform for a business which the consumer can relate too. The technical advantages of hosting a blog include a stable communication platform, channeling quality content through multiple social media platforms, real time analytics and in filtering the prospective consumers.

Web Development

Every architect needs a prior sketched plan before he starts with the construction, similarly, we work on engineering the structure of your website in creative accordance to your requirements before proceeding to work on your site. Ideally, a website should reflect the nature of your business and we help in providing you with the correct professional touch for effective navigation, web design and layout. Responsive web design has given way to a lot of changes in the design industry. There is more to  responsive web designing than just arranging the layout. The design should be such that it does not affect the website when viewed in different browsers and screens. Much has been debated in creating a reactive website design, one has to decipher ways to develop the best responsive website. No matter what the industry is, a website plays a crucial role in garnering new customers. From small businesses to large corporations, a good website is the right tool to make a lasting impression on the clients. It is quite essential to have an attractive, functional, and intuitive web presence to stay ahead in competition.

Connect with us and sit back and observe the presence of your business take a steady shape online. To know more,  do have a look at our blog on blog.ikf.co.in and visit our website at http://www.ikf.co.in. 

Importance Of Having a Website Checklist

SEO is the most talked about topic and most may be familiar with the do’s and don’ts of it. But there are still a lot of things that businesses need to concentrate on and avoid committing certain mistakes that can affect one’s website rating adversely. However before one sharpens one’s skills and understanding of Digital marketing its always good to follow some basic rules of website designing itself.

There may be several companies that provide SEO services in Pune, however not all excel in web designing and development. Out of the crowd, I-Knowledge Factory Pvt. Ltd is one such digital brandvertising company that specializes in various digital services. But since web designing has always been our core business we can never go wrong in the basics.

Just as SEO needs specialization and an SEO checklist; a similar principle for creating a website is followed here at IKF. Our competent team usually begin with a brainstorming session once we get the brief form the client. Most of the decisions on the basic look and feel and content strategy may happen at this time. One of the major contributor towards making a great website is great research. We do not proceed without a strong research where-in, we identify and recognize the best trends in the market and what needs to be done to make our clients website have a competitive edge over others.           

Defining the mood of the site at the initial stage, helps conceive the rest of the planning. The mood of the site helps decide whether the look and feel will be loud, corporate, minimalist, fun, funky etc. Colors and the overall aesthetic look of the site is decided at this stage. While deciding the layout and navigation of the site we always keep the target audience in mind.

Apart from the above, we define a specific work process and schedule that streamlines the entire project and helps us complete it well within deadlines. We always lay special emphasis on content management and consider it as one of the most important factors to make a website successful. After all the above factors fall in place, only then do we proceed with the execution.

Hence just like an SEO checklist for a website helps the SEO strategy and the results tremendously, a website design checklist assures that the end result is nothing less than the best.

The Real Wow Factor of a Website

The customer may be king, but he is a fickle one. Businesses all over, in every field face the same dilemma – how to entice new customers, and once tapped how to retain them. With the advent of modern technology, breaking the barriers associated with traditional markets has become simple. Customers are spoilt for choice with options too numerous to choose from.

E-commerce has taken marketing to the next level, carving a niche for itself. Digital marketing is now the next big thing in business. With an increasing number of Indians accessing the internet, the collective digital footprints are raking in huge opportunities for companies. After all, everything can now be done on the internet – right from booking tickets and making payments to online applications, petitions to the government, research, learning a new language, obtaining a degree, business transactions and the list keeps growing. It should then come as no surprise that the website is often the first impression of the company that the customer gets. As a result, companies spend a lot of their budget on digital marketing – as much as 2.5% of 2012 revenue as per US Digital Marketing Survey.

This is why a company’s website plays a key role in attracting customers. Customers judge a company based on the quality of their website, whether that’s fair or not. In a study referenced by Derek Halpern of Social Triggers, 94% of the participants rejected or mistrusted a website based on its design! This clearly highlights the importance of website designing and development. Considering the importance of a well-designed website for the success of a business, we at I Knowledge Factory Pvt. Ltd. pride ourselves at being one of the best web designing and development firms in India.

Since our inception in 2000, website designing has been our core business. We have been creating websites tailor-made to suit our clients’ requirements. We offer an array of services such as striking visuals, brand promotions, SEO consultancy, e-commerce solutions and lots more than one can imagine. We have helped more than 1000 enterprises in just a decade to radically boost their online business. Our creativity bursts at its seams as we diligently work on every aspect of the website like color, graphics, user-centered design, easy navigability and simplicity of design interaction, content, codes etc. After all, a website is the virtual representation of a company which builds a business and enhances its positive outlook.

When it comes to website designing and development, we leave no stone unturned and pull all stops to make your website effective in its outreach and aesthetically alluring. For more details, visit our website at http://www.ikf.co.in